Campaigns
These are selected marketing campaigns I’ve led during my time at A.P. Moller – Maersk, where I worked as a Global Marketing Manager.
I was responsible for the strategic positioning and messaging of our Inland and Integrated Solutions portfolio — ensuring that each campaign aligned with customer needs, business goals, and cross-functional execution.
From concept to launch, I’ve overseen campaign development across multiple regions, with a strong focus on insight-driven storytelling and measurable impact.
Global Campaign for Intermodal Carrier Haulage
Organic and Paid
This was a global awareness campaign for Maersk’s Intermodal Carrier Haulage offering, launched across five key regions. Designed as a top-funnel initiative, it combined organic and paid media channels to drive visibility and educate the market on the value of our inland connectivity. The campaign not only delivered strong engagement metrics but also generated over 60 qualified face-to-face leads for the sales team — bridging brand awareness with tangible commercial outcomes.
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Campaign Creative: Visualizing Connectivity
This creative brings to life the core message of seamless inland–ocean integration. Using a three-panel visual — land, ocean, land — we highlighted Maersk’s role as the connector across transport modes. The imagery simplifies a complex solution, making the “end-to-end” value clear at a glance, while the CTA supports awareness-stage engagement.
Global Campaign for Cars in Containers
Organic Campaign
A global campaign promoting Maersk’s containerized transport solution for finished vehicles. I oversaw the full marketing journey — from sales collateral and landing page development to this final organic social post. Despite being a zero-paid effort, the campaign generated high engagement and qualified leads valued at over $6M, proving the strength of insight-driven storytelling and targeted positioning.
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Campaign Creative: Storytelling through Video
We chose a video format to clearly walk viewers through the step-by-step process of Maersk’s Cars in Containers solution — a concept that benefits from visual explanation. The narrative was structured around common customer pain points, with direct questions posed to viewers to build emotional resonance and position the solution as a clear answer to their challenges. This approach helped drive engagement and connection in a purely organic setting.
Landing Page for Cross-industry Solution
Solution for FMCG and Chemicals Customers
This landing page was developed for Maersk’s Flexibag Logistics — a cross-industry solution designed to serve multiple customer types across two distinct industries (wines, edible oil, and chemicals).
To ensure relevance and resonance, I leveraged human insights to shape differentiated messaging for each target audience, grounding the copy and structure in their specific priorities and pain points.
Relationship-led Solution, Sales-led Execution
I led the entire project end-to-end, from insight application and messaging strategy to final content execution.
As this was a high relationship-driven solution — one that relies less on broad awareness and more on deep sales conversations. Instead of digital campaigns, the go-to-market approach focused on equipping frontline teams with the right narrative and tools to drive meaningful, trust-based engagements with customers.